Humans, Horses and Events Management
by Katherine Dashper, Guðrún Helgadóttir, Ingibjörg Sigurðardóttir
Drawing on diverse viewpoints and theoretical perspectives, the book draws wider comparisons to connect events management to larger themes in the social sciences, such as human-animal relations; nationalism; place branding; event impacts; event experience; and inclusion and exclusion. The book is a contribution to two fields. In relation to human-animal studies, it focuses on how the Icelandic horse breed is marketed and celebrated through top-tier competition; whereas from an events management perspective, it considers the role of the event in community building, the practical and theoretical aspects of running a sustainable equestrian event, and the issues that arise in multispecies event contexts.
- Uniquely draws together events management and human-animal studies.
- Is formed from empirical research conducted by a multinational team of events management and tourism researchers.
- Uses a single, extended case study to explore a range of themes and issues, both empirically and theoretically.
A valuable resource for researchers of events management, human-animal studies and tourism, this book also provides an in-depth look at end-to-end events management for industry professionals.